Curl Your Lashes
When your lashes are upturned, your eyes look more open. For the biggest payoff, squeeze a lash curler once at your lashline, once in the middle of your lashes and once at the ends. Enhance the effect—and seal the curl—with a layer of lengthening mascara.
Layer Your Liner
Lining your upper lashes with two different tones—one deep, one vibrant—will counteract shadows underneath your eyes and make the whites look brighter. First, use a dark brown or black pencil eyeliner. Top it with a liner in a vibrant jewel tone, like a sapphire blue or emerald green.
Line Your Lower Lashes
But don't use black. To make your eyes look bigger and brighter, trace a nude eyeliner (like Tarte EmphasEYES™ Inner Rim Brightener, ; Sephora.com) on the inner rims of your lower lashline. "Make sure the liner is a beige-y color and not too white," says Tim Quinn, celebrity makeup artist for Giorgio Armani Beauty. "Beige looks more natural and does a better job of neutralizing redness in or around the eyes."
Build Up Your Brows
Full, softly arched brows make your eyelids look lifted, and draw attention up and away from undereye puffiness and dark circles. Use short, feathery strokes to fill in your brows with a pencil (a taupe shade works on most brow colors and skin tones) and then brush them up and out with a spoolie brush. Dior's Diorshow Brow Styler Ultra-Fine Precision Brow Pencil (, ) is a favorite among makeup artists. "The texture is dry enough to stay put all day, the universal color really does work on everyone, and it has a spoolie on one end," makeup artist Troy Surratt says.
Even Out Your Complexion
A sheer, dewy foundation can do more than a concealer alone to make you look beautifully awake. Case in point: An actress we recently worked with arrived at our O shoot straight from a red-eye flight—yet looked as if she'd just woken from a long, delicious nap. She credited a layer of Koh Gen Do Aqua Foundation (, ). "It's luminous and totally imperceptible," she raved. "Even though it's light, it evens out redness and discoloration, and makes me look instantly refreshed."
Wear BlushA pop of color on your cheekbones brightens your entire face and distracts from shadows underneath your eyes. Look for a rosy blush with a hint of gold to counteract blue tones in your undereye circles. (Avoid shades that are too orange, which can make eyes look tired.) "There's a reason why is so incredibly popular—that shade of slightly peachy pink, flecked with gold, makes almost everyone look vibrant," says one makeup artist (who shall remain nameless because he works for another brand).
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