How to make a YouTube intro
A good YouTube video intro sets up who you are and what kind of videos you make. But it does this as quickly as possible.
It’s all about quickly grabbing the viewer’s attention while convincing them that your video is a good fit for them.
For example, the SciShow introduces its name, tone and theme into its YouTube video intro.
This very quickly lets you know what to expect. And with the cool design and animation, it also shows off some production value.
Think about the type of intro you want to create, and imagine your own personal favorites. For example, here is a really cool post on from Tutvid.
If you have include video-specific information in your intro, make sure to templatize it for reuse. I will refer to intros as “YouTube intro templates” for this reason.
You can also find free intro templates for After Effects and Premiere with custom designs and animations. Alternatively, you use a free YouTube intro maker (like or ) if it suits your channel.
Keep your YouTube intro templates brief
Brevity is key. Generally keep your YouTube intro templates between five and ten seconds.
You want to make them long enough to make an impression, but short enough to not call too much attention to themselves.
If you use video intro templates found online, refine them as much as needed for brevity and impact.
Premiere Gal maintains brand consistency and brevity in her video intro templates.
starts with a five-second intro with her icon and the video’s title. The animation is key here, since her content is about Adobe Premiere Pro. It succinctly predicts what the viewer will see, and establishes her brand.
You can find free intro templates that will animate your logo like this online too.
Ultra-minimalism is also an option for your YouTube video intro. Aperture, for example, usually start their videos with a just name card.
Aperture employs lower thirds graphics instead of formal video intro templates.
In this in this video, they then blur out the frame to sneak in their video title card.
This is great because it cuts right to the chase, and keeps the brand colors intact.
If brevity is your thing, think about dropping the video intro templates for simpler lower third templates instead.
Find a song that matches the tone you’re going for. The right song choice should set the tone of your video, and also get viewers onboard.
Find a good royalty-free track and assess if it sets the right tone. Does the tempo match the pace of the video? Is the tone similar enough?
You can find good royalty-free music at . There are also affordable licensed tracks available through services like MusicVine.
Maintain your branding
Learn how to make a YouTube intro to suit your brand. If you haven’t established your branding yet, YouTube’s Creator Academy has some good pointers.
If you want to learn how to make a YouTube intro, be sure to keep branding in mind too
YouTube requires very tight imagery. Again, you don’t have a lot of time to establish your brand in your intro. So what you do must be clear and quick.
So there’s a few things you have to get right, and quick.
First, think about your colors. Make your intro video consistent with your other assets, like your logo, banners, and thumbnails.
The Annoying Orange injects its color palette into its graphical elements.
As you can see, The Annoying Orange maintains a “citrusy” palette. You see a lot of lime greens and oranges in their branding. Naturally, their intro follows suit.
If you’re in a rush, find YouTube Intro Templates that emphasize color. And then swap them out to match your brand.
Find, or make from scratch, video intro templates that inject your brand’s colors
How to make a YouTube outro
Creating a compelling outro (aka “End Card,” or “End Slate”) is arguably as important as your intro. Here you can further your viewer’s engagement with your content. That, in turn, .
First find a free outro template with a background -- or make one yourself . This is basically the backdrop to your end slate (either 2D or animated) that your other pieces of content will go over. You get to feature up to four content features per end slate.
The content links are what’s most important. If someone watched your whole video, they clearly like your content. So the links give them more of what they want.
Let’s explore some of the ways to feature your other videos or content.
Plug your other videos
If you post regularly, use your end slate to resurface old content.
Here, you can link to a specific video, playlist, or even a subchannel within your channel.
Subscriptions secure repeat viewers. The more subscribers you have, .
Thankfully, you can include a subscribe button in your end slate.
Other relevant content
Include external websites, items for sale, downloadables or even Kickstarter campaigns in your end slate.
This Cinecom video features a 3D intro template download option
Same time, same channel
YouTube banners often boast “brand new videos every week”. Underscoring your upload schedule is important. It lets your viewers know when to expect more from you.
An outro can be a good place to include this as well.
“New Videos Every Week” -- make sure to let your viewer’s know your upload schedule
Consistency brings your viewers back for more. But let them know when that will be.
In the YouTubesphere, you have to grab eyeballs and promise them more. This is what a good intro and outro will do for your channel.
The ways you choose to do it are entirely up to you. YouTube intro templates are a great start, but always do what’s right for your channel’s personality.
Hopefully you’ve found some examples that inspired you. If you’re looking for a good place to start, be sure check out our YouTube intro template (and free outro template).
And, for further reading, check out .
As always, let us know in the comments below if you saw something you liked, or have more examples to share!
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